I initially made this with mothers in mind... But this can be used by ANYONE!! I'm telling you this is a GREAT formula!! I have people Men and Women alike RAVING about this butter!! I am definitely not mad about it!! It is made with organic cocoa butter, shea butter, beeswax and other ingredients (I will not tell my recipe) but I promise you will love it!! A little goes a long way and it is non greasy so you don't have to worry about that!!